BEST WORK.

Nicholas Dancer
3 min readApr 21, 2020

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What is Best Work?

I don’t use the word quality — it’s too subjective and overused. Rather, I choose to use the term BEST WORK for our business.

To me, BEST WORK means the best use of resources and expectations to deliver the work Error-Free, On-Time, Every Time.

In our business of installing epoxy floors and polishing concrete, we do all kinds of work which is at various price points. Sometimes we build affordable options (warehouse sealing) and sometimes the most expensive options (custom logos and custom-designed systems). Our job is to help match clients with systems and floors that match their expectations with their budget and help them know where value is added with the money spent.

For example, if someone contacts us about a floor for their high-use commercial kitchen my best recommendation is our urethane mortar system. But this system can be double the price of a more basic system. So, sometimes we install a more affordable system and we let them know what they can expect from making that choice. I’m not an idealist. There need to be concessions in most projects regarding design and cost. We are here to help with that, not be a barrier.

No matter the job, we have standards we need to work with and towards. Just as when we are customers, our clients expect BEST WORK.

BEST WORK is defined by:

  • Error-Free. We all want our products and services to be free of defects. It’s doing what we said we were going to do. It’s following through with the best intentions we had. It’s making the choice to do our best in each step so, in the end, it all comes out well. We expect our products and services to be error-free when we get them. If you order a burrito with beans, you expect they put the beans on. If you get a package from Amazon you expect it to not be broken during shipping. Our clients expect us to do the work as specified or designed.
  • On-Time. People make decisions based on what we tell them. If it’s going to take 2 days then we get it done in 2 days. If it’s going to take 2 months, then we do it in 2 months. On-time doesn’t mean rushing. It means doing our part in completing projects on-time. And if something happens that makes this impossible, or affects error-free, we communicate early and make accommodations.
  • Every Time. Anyone can get lucky, catch a good break and do something error-free and on-time, but to do it every time you need systems. You need processes and habits developed to maintain this. We should have a reputation that when you hire our company we get it done. We do it as specified without errors, on-time, every time. It’s basic business to fix what is not right. When we make a mistake on a job we step up to fix — but what if the client never had to deal with our error in the first place?

Our driving force is to INSPIRE PERFORMANCE in our team and build a GREAT BUSINESS model so our clients can expect

BEST WORK: Error-Free, On-Time, Every Time

BEST WORK is not just something we do, it’s who we are.

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Nicholas Dancer
Nicholas Dancer

Written by Nicholas Dancer

@DANCER. Husband to a beautiful woman and father to 4. Author of ‘Day-IN, Day-Out.’

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